New Nav Bar Layout For Google SERP’s

Too Long Google Sidbar Recieved Complains from Users earlier this year

Too Long To Cope With New Features - Google Side Bar Navigation

Earlier this month we spot Google again started testing new possible update to SERPs (Search Engines Result Pages) usability and structure. As previously this testing is not yet visible to everyone but we can perhaps expect it to be visible across all Googles within next few weeks (possibly with some modifications).
Switching Navigation from Left hand side bar to the top bar may suggest several things:
1) Google follows trends and decided to simplify some elements of navigation (current options for search criteria has been summarised in “Search Tools” button and they allow to tick options.
2) More products (search options) which popped up earlier this year created situation where side bar navigation become too long and not that useful. When you tried to open tab “More” and “Show Search Tools” you would need monitor with more then 1000px height res to see all options. “Applications” become for good part of the main navigation – obviously they create revenue for company and long awaited Flight Search looks like made its way from Beta to full release (maybe not yet as Error 500 is not what you expect from link on main Google Nav Bar :-( see more of this story here.

3) left hand side bar is now ready for new task – empty and wide enough to generate some revenue can be easily used for advertising or more push of google products like Chrom or G+ results also it is another space which could be used by AdWords let see.
G+ results make a lot of sense in this position as we have seen in the past them being on right hnd side where briefly they were replacing AdWords for some ad free but popular search terms.

The whole exercise with new layout testing suggests Google similar to other giants struggles with navigational expansion. These changes are made just few weeks after Amazon introduced their new sliding expandable navigation. All these companies need to deal with several layers of navigation from User specific/Account functions navigation through Products/Services Navigation and Functional/options navigation this creates a lot of navbars and buttons and the last thing they want to do is overcomplicated layouts. Perhaps we will see soon some ground braking propositions to keep all this functionality in place but at this same time to create some standardise systems to keep users happy.

One of these recent attempts to improve experience on multi level navigation we can see below:


In the past we also struggled with these type of navigations but we made good progress few years ago while we developed and Top-Content based websites .


New Functionality on Google Navigation Bar in SERPs – Flights Serch – Cool but with 500 Error!

We just checked new Top Nav Bar setup from Google and we spot several times “Error 500″ on return of the flights page. Google Flights is a quite new product from Google which was available online as beta release from 2011 but it did not made to the main search options up to earlier this year. It was mostly due to commercial and technical problems. It looks like despite recent updates which introduced more travel products within Google Flights some technical glitches are still there.

Unfortunately we discovered Google servers respond to some browsers with http Error 500 which of course is not what you expect when you browse one of the most popular services on internet. We checked if this was temporary issue and we logged in from different IP addresses over few hours to assure what we have seen is not temporary situation. Unfortunately Error was repeated with no obvious rule behind its appearance.
I can imagine once this is completed and with minimal Errors it will become our favourite tool unless it will share its faith with couple of other abandoned Google projects. As we can remember this is  what happened last year to Property Search.
Google Flights still needs some work to do - Error 500 on some browsers

No Google Doodle for Paralympics!?

The Google doodle has been with us since Google first started. Every day when something special happens: Xmas, Thanksgiving, Olympics, World Cup, Paralympics – No, hold on – Paralympics? – They’re not that important. Especially to those in London.  Who cares that these games are second biggest sports event in the world! With 2.5 million tickets sold this event must be not worth of investment in Doodle? They don’t make as much money as Olympic Games and the main sponsor Sainsbury is not a big Adwords spender – lets ignore it!
Googlers- What is wrong with you people!!! Shame on you!

Not enough search volume to promote great sporting event – no money there? And this is coming just a few days after RM had to be pushed to treat Paralympians medallist equally to Olympians by issuing stamps and by painting postboxes in their postcodes gold – Gigantic modern corporations with pathetic marketing approach from XIXc.
Paralympics not Equal to Olympics according to Google

gTLD follow up – New Internet behind the corner!

ICAAN ( Internet Corporation for Assigned Names and Numbers) received 1930 applications for new gTLDs. Within these applications there are 1409 unique domains in different character sets including Russian, German, Arabic, Korean, Japanese, Chinese.
There are very obvious three letters applications: LLP, LTD, WEB, SEX, etc. But also some longer ones even to some degree eccentric:

Apart from ICAAN’s fees (U$185K) applicants are expected to put forward up to U$20K in legal and administrative costs associated with registration.
This fee structure makes it only available for companies and organisations with a spare cash to play.
Industry believes the very first websites to use new gTLDs we can expect by the end of 2012. However, we @Absowebly are almost certain there will be a little bit of delay between release and actual market availability of these domains. From public point of view change will start happening in 2015 when the first proper campaigns will hit mainstream media advertising new internet to us all i.e., apply @, go to or something similar.

Have you got any plans regarding gTLDs?

More Room For Internet – IPv6, .anything and “Penguin” for dessert

While our economy shrinks Internet expands almost to infinity.

Two core elements of the global internet infrastructure have been “upgraded” during last few weeks, “signum temporis” as the Romans would say. Internet is no longer “new”! Last Month we officially ended its adolescence and opened gateway to exponential and potential  infinite growth along with new resources.


This gives us  far more IP addresses than there are stars in the Universe. It is big step from 4.3 bn IP addresses we had available up to June 2012. Some developers will suffer as it was very easy for them to remember and recognise their own infrastructure using IPv4 system. Now is all about to change

 IPv6 Example:


IPv4 Example
IPv6 and .any domain names - more room for internet 

What IPv6 does it mean for average person?

a) You can have more IP addresses for yourself then you can imagine. All your devices can be combined in to one private network. Cloud hosting can become obsolete and peer-to-peer networks will start to take over private internet structure. Your fridge, phone, tv, dishwasher, heating system or any internet capable device will contain all information about us and will be able to broadcast and receive all necessary data to make our lives easier and safer too (there will be divided opinions here) .

This is possible “typical evening digital conversation”:

Mobile: (in your pocket) end of the day micro elements analysis and fat burning analysis

Mobile to Fridge:  status report sent

Fridge to Mobile: Possible diner for today – poached salmon with new potatoes

Mobile to you: agree/disagree

You to Mobile: (let say) Agree

Mobile to Fridge: correct

Fridge to Dishwasher:…..

and so on :-)

b) At some point there will be proposition for each of us to have own static addresses on all possible home devices (from mobile to your fridge) – police or other organisations will be able to trace us better. How about health monitoring of your everyday shopping? Fridge could send report to your GP “you have too much sugar in your diet”. Very close to implementation of this type of monitoring are insurance companies. Automated warnings “you are driving 40mph in 30mph zone your comprehensive cover is now invalid …..

Dream come true or should we heed Orwell’s warning from 1984? Whichever it is it doesn’t matter it is closer to implementation then ever before! All thanks to IPv6.

c) Similar to the Higgs Boson Particle we do not really know how many great or bad things awaits us because of IPv6. This system opens yet unexplored for Internet users and infrastructure creators possibilities.

.anything Domain Names

Great news for all brand holders and big companies with no .com domains in their portfolio. They can have now domain like shoes.adidas or vests.adidas. Of course price point US$185000 for application makes it only available for corporate customers but there will be moment this will be available for much less in few years time for all of us. It is fascinating from search marketing point of view too. We know Google always mentioned a lot about “canonical” tag for domains. With Google buying domains like .youtube and .google we have clear indication .com supremacy as global domain will be challenged by new gTLD “corporate” level domain names. After all people who are able to pay US$185K for domain must be the most valuable Google customers too.

What .anything means for the average person?

a) You will buy your groceries from TESCO whether you do it online or offline.  www is almost obsolete now is time for .com to go. You will type shop.tesco and you will be taken to Tesco online shop. In many cases your search phrases will mean exact address of the website you are looking for.

b) In couple of years time when prices are down there will be fashionable to give a .anything domain as a  b’day present. Of course it will happen so you can type fridge.kurzydlo (author’s surname) on your mobile.kurzydlo and you will be able to pick up menu for tonight!

What about this “Penguin”?

A bigger Internet means more spam. Coincidence on this front comes from release of the biggest anti-spam algorithm Google has ever released! It is fearless - Penguin. It is worth watching its behavior as it treats irrelevant links pretty nastily. There are people in the industry who still believe there’s no such thing as bad links – ask them about Google Penguin update!

What “Penguin” means for average Joe?

a) A waterbird which can’t fly ;-)

b) There will be less spam on blogs, forums and other social media related areas

c) There will be more relevant results on Google. Relevant – means well established companies with a lot of AdWords budget ;-)


We hope for more exciting news like these in the second part of 2012 – we are changing world’s future without even realising it!

Enjoy your holidays!




Facebook Security Flaw – Database Table Names Exposed

Ever wondered what mysql table names Facebook use? Well, now you can see thanks to Facebook’s Advertising Platform, which under the right set of circumstances will spit out a lovely (by lovely we mean potentially dangerous) error which reveals a little more than Facebook probably intended:









The error reads:

QueryConnectionException: connection dropped; ‘SELECT `account_id`,`admarket_id`,`friendly_name`,`status`,`channel`,`max_budget`,`funding_type`,`funding_id`,`abtest_id`, `credit_status`,`terms`,`currency`,`vertical_type`,`timezone_id`,vat_status,tier,manager_id FROM `account` WHERE `account_id` IN (7*******) LOCK IN SHARE MODE’

10 facebook billionaires – Floatation Rich List

There you go the facebook shares cost $38.23 (on the end of the first day trading)  for a punter to start investment but who is the king of real “early punters”?

Facebook Billionaires Countdown
Pos Value     @U$38.23/Flotation Cash (USD) Name/Who Picture invest. year initial invest. (USD) share % Est. ROI
10 1.06bn / 0.64bn Peter Thiel  Peter Thiel Facebook Bn 2004 0.5m  ~2  2120%
9 1.21bn / 0.89bn Tiger Global Management 2005  ~2.1
8 1.4bn / 176m Bono and Friends / Elevation Partners Bono investment director 2009 90m 2.3 1600%
7 1.4bn / 1.1bn Goldman Sachs Goldman Sachs IPO  2009  2.3
6 2.67bn / 0 Sean Parker sean parker napster-facebook  2004  ~4.2
5 2.73bn / ? Eduardo Saverin eduardo-saverin-facebook-ipo 2004 co-founder
4 4.7bn / 2.5bn Yuri Milner and Friends( Yuri Milner DST Group Facebook ipo 2009-2011 about 500m overall
3 5.1bn / 0 Dustin Moskovitz Dustin-facebook-ipo  2004  co-founder  7.6  5.1bn%
2 5.85bn / 1.95bn Jim Breyer (Accel Partners) 2005 12.2m  ~8.5
1 19.2bn / 1.15bn Mark Zuckenberg Mark Zuckerberg Facebook IPO  2004 co-founder  24  19.2bn%

Surreal sums for 99.9% of over 900m people with accounts on Facebook thanks to whom this very few can earn such a money

Next time you post on facebook make sure you adding to these billions.

Krzysztof Kurzydlo

Internet World 2012 – SoLoCo says Google Mobile director

Internet World 2012 from organisational point of view was rather poor performance.

Fortunately speakers made up for all bad organisational experience. I expected a lot of sales pitches and things which are out of focus. Although we had some of these too majority of seminars, presentations and panels was Premier League.

Among arena speakers many top brands Microsoft, Guardian, Google, Expedia, eBay…

On the last day Ian Carrington Google Director of Mobile and Social presented Android based technology from Google and shared some industry figures – hugely important for many businesses. Of course he did sales pitch too but it was all balanced.

One of the most important things he mentioned was SoLoCo?!

We all know internet industry likes catchy phrases and acronyms. This is how we almost instantly adopted SoLoMo. Someone would think ok Google being Google come up with their own spin on SoLoMo and the introduced SoLoCo. I exchange opinions with couple of other people from industry and this is what I think about Google’s SoLoCo

It makes perfect sense but you need to go granular on SoLoMo to get a clear idea how this new nomenclature could work for Average Joe:

The worst organised Internet show ever #iwexpo or internet industry notorious problem!

This will sound like a proper whinging but if you survive first part it get’s better towards the end (is not all that bad after all we just need some truly comprehensive industry gathering with good organisation).


Short Internet World 2012 summary:

speakers and exhibitors – premier class,

organisation – third league


It supposed to be the biggest and best Internet show in London in 2012 at least this is what you would expect from internet trade show which is around for 20 years! – It wasn’t :-(.

Organisational failures:

- seminar programe unconfirmed to the last moment, about third of seminars unknown –  hilarious outputs of last minute patchwork - SYNOPSIS NEEDED

- Popup Seminar theaters with inadequate sizes – mobile – perhaps the hottest  topic of the year ended up with the smallest theater!

- Not unified strategy regarding “fast track” badge holders advertised on homepage “Guarantee a seat at all education with a Fast-Track Pass”. I didn’t made to 3 seminars! Despite of being at the “gates” on the time before seminar theoretically started. I was told there is no space for me in Advertising, Affiliate & Search Theatre twice (I was told: “You can complain to organizers sir”) and ended up with cancelled – “Best practices: Advice for taking your social media programme global” in social media theater. For people who didn’t pay to attend seminar program this is perhaps fine but for someone who spent money on these “Fast Track badges” it was poor organisation.

- Useless and confusing “Club Visitor” upgrades – Why? – Organizers had this idea of treating potential buyers better – in  general good idea but if you won’t create correct infrastructure it does make no sense! Few tables and chairs is not enough – I spent 15 minutes in a queue for my tea as area was available for everyone else on the first day – never used again simply pointless.

Internet World 20th aniversary

But there was a lot of  good stuff @iwexpo

- The idea of six worlds as there are complimentary sector specific events from UBM gives impression of holistic approach to Internet Industry. And this is very good idea.

- Surprisingly the best element of this show were seminars and presentations or FREE EDUCATIONAL PROGRAMME. Speakers step up and they presented high quality stuff. For a very first time only couple of people treated potential buyers as “uneducated lunatics” with budgets to spend (this happens a lot on consumer focused trade shows where sales people try to act as knowledgeable industry leaders). I suppose the harder market becomes the tougher is to sell crap.

Well done Internet World speakers!

To be honest looking on Earls Court Two yesterday I have bad feeling this show didn’t make expected profit as there was a lot of empty space and unused stands. Show didn’t seam to be busy at all with visitors – maybe there is no need for shows like this?

Get a grip of course it can’t be trueworth over £100Bn UK industry can’t make a trade show which would allow potential buyers to show comprehensive internet technology offer from ISPs to Hosting, Ecommerce and online marketing? Internet World has great potentials: Name and established brand but it felt as provincial show. You compare this to Travel shows like ITB in Berlin or WTM in London and you will understand what I am talking about. When I’m entering WTM or ITB I know I can meet there everyone from industry either as visitor, exhibitor or speaker – I mean everyone. Technology section on ITB has got separate building and if organised on its own would perhaps be bigger then all UBM shows put together!




Are we unable to create a real world class show for internet industry? It is well known fact there is no other unorganised, polarized and divided industry in the world. See cookie law comes across in EU.

There is no formalised industry voice?- sorry guys this is stupid law and has no sense whatsoever. We just start talking who should handle this – browsers, websites, ISPs etc. How nice would be to meet together and write document to EU commissioners or lawmakers – No sorry look 90% of industry says your law makes no sense whatsoever – go fish.

Where it gets wrong?

Opposite to for example Travel Industry which seems to have one of the best trade shows in the world – engaging , lead generating and well organised from infrastructure point of view we are unable to gather everyone in one place. When I’m on WTM I can see Accor Hotels next to Holiday Inn brands, 5 the biggest car hire companies, even Palestine and Israel have both stands there. Despite their different opinions and native technologies people from top players in each section of the industry argue their points in seminars and conferences and create industry standards to keep external regulators away. Unfortunately I am yet to see Internet Trade Show where in Search Engines section I can see stands from Google, Bing, Yandex and Baidu and Top players from Ecommerce or Social Media World launch new products for business or layouts for customers.

Tell me who wouldn’t join big arena for 1h mobile panel of experts talk – Android, iOS, Windows Mobile, RIM where we would have top Googler, Apple guy, RIM and Microsoft guy replying to some unexpected questions from audience. This same with Browsers standards, ISP speeds etc. We all know how painful this is.

Maybe egos in our industry are too big for such a show ? Or technology leaders are petrified to go head to head during knowledge based not sales based event and discover some company which doesn’t want to be purchased and has got no connections to Sequoia Capital.

Benefits from such a show for the entire industry are obvious – things like SOPA could be discussed across all industry sectors and actions with programme for lobbing politicians and media could be nicely put in place so we would talk using one voice or at least we would be able to identify what is the majority voice in this area.

G+ in vanilla search results on Google UK!

There it is!

I might have missed this by couple of days but I must admit I have never seen this type of layout within UK results.

I consulted this with my colleagues and it looks like this is the very first appearance we noticed!
We are always asked by customers how to identify influencers among this vast numbers of bloggers and social media based publishers? Not waiting for twitter, facebook or any other platform Google decided to tell us this very clearly. Google’s paraphrased message is simple

“we (Google) believe people who use very strongly and promote Google social media product G+ are these people who are the strongest influencers on the market for any given subject.”

In this case three “Python” coding language related accounts/pages are promoted within space usually used by AdWords (not that I was looking for but give or take “mind reading by Google” is not scheduled for release until late 2014:-)
I’m telling you – Average Joe and Plain Jane get your circle sorted ASAP!
New Social Search is here in UK fully implemented form now onwards