If you want any chance of showing up well in Search Engines you need to invest time (and possibly money) to achieve the results you want…
Internet Marketing is an all encompassing term that covers several aspects of marketing you website online, this includes (but is not limited to):
- SEO (Search Engine Optimisation) – This is the process of improving the ranking of a website to show up better in Search Engines such as Google or Bing.
- SEM (Search Engine Marketing) – This is similar to SEO however the focus is on paid advertising rather than organic (not paid for) search results.
- PPC (Pay Per Click) Campaigns – This is very closely associated to SEM, it’s Paid Ad Campaigns using services such as Google’s Ad-words.
- Social Media presence – Using any kind of Social Media such as Facebook, Twitter, LinkedIn, etc can create another gateway into your site increasing traffic and your brand visibility.