Tag Archives: google hot topics

New Google Privacy Policy 2012 (60 in 1)

Google managed to update it’s Privacy Policy model today. This is what you can come across when you login to Google from today (if actioned this message will disappear)

New Google Privacy Policy

GoogleNet is almost here?

Over the years company took over a lot of businesses many with existing customers. Online services from YouTube, DoubleClick to Feedburner and many more had there own set of legal documents in place. During last 12 months we can see extra effort in bringing all these services in to one manageable system. This of course is not very smooth operation and Google managed to upset few people and institutions in the process. However difficult gradually whether we like it or not we are closer to Googlenet then ever before.
Google claims is managing currently over 60 privacy policies and is willing to replace them from 01/03/2012 with one which will serve everything from searching to sharing and browsing (You can read new policy here). Of course we can imagine all this is to do with cutting budget measures but we must mention recent advance of https in Google’s infrastructure as one of the elements which will show interesting results in the near future especially for online marketers.  From beta version and english based only service Google over ssl is now spreading to other languages

Encrypted search available on new regional domains. Google now offers encrypted search by default on google.com for signed-in users, but it’s not the default on our other regional domains (eg: google.fr for France). Now users in the UK, Germany and France can opt in to encrypted search by navigating directly to an SSL version of Google Search on their respective regional domains: https://www.google.co.uk, https://www.google.de andhttps://www.google.fr. [more about Jan 2012 Google update here]

We can soon expect many comments from legal and from technical gurus about one Privacy Policy changes from Google.

There are no shocking statements here but we must remember this page https://www.google.com/intl/en/policies/ is perhaps now guarding Privacy of the biggest human database in the world!


Google introduce new forecast feature – added this week to Insights for Search

Google has developed a formula to predict hot online search topics. The formula attempts to characterize the predictability of a Trends series based on its historical performance.

Google Trends, a free online service that shows what search subjects are gaining or sinking in popularity, has been around for some time. But now engineers at Google’s lab in Israel have come up with a forecasting model while studying whether past and current search patterns hold reliable clues to what people will search for in future months.

These findings resulted in a new forecasting feature added this week to Google’s Insights for Search.

More than half of the most popular search queries at Google are predictable as far as 1 year ahead, with a margin of error of about 12%, according to the Israel lab engineers. With categories such as health, travel & food and drink being particularly predictable, this tool could prove extremely useful in these markets, and could help advertisers decide how to disperse their budgets most effectively in future online campaigns!