If your writing an article or engaging an online marketing campaign, you may want to to know what people are searching for. Here are the easiest ways to find out:
How to find out the most popular Google Searches Today
If you wanted to know what people were searching for at this moment in time you would need to go Google Trends. You find there a list of the most popular search terms at the moment. This informtation gets refreshed every hour. At the moment the most popular search term on google.co.uk is currently ‘tornado nyc’.
How to find out the fastest growing Google Searches in Popularity
Google Hot Topics are a list of the fastest growing topics of conversation over the Internet, which is a handy thing to have as you can then create content where there might not be any. For example I wrote an article targeting the keyphrase “MyView Marketing” yesterday after learning people were talking about YouView the TV internet streaming service. It has only just been announced within a few hours that service has a name change. If you are to search ‘YouView Marketing’ today, you will see this marketing blog on the first page. Hopefully it shall remain for some time.
A very important use of social media is to keep up to date with the latest trends, to predict and anticipate what people may want to search for. Google Trends can help you achieve that.
Google has developed a formula to predict hot online search topics. The formula attempts to characterize the predictability of a Trends series based on its historical performance.
Google Trends, a free online service that shows what search subjects are gaining or sinking in popularity, has been around for some time. But now engineers at Google’s lab in Israel have come up with a forecasting model while studying whether past and current search patterns hold reliable clues to what people will search for in future months.
These findings resulted in a new forecasting feature added this week to Google’s Insights for Search.
More than half of the most popular search queries at Google are predictable as far as 1 year ahead, with a margin of error of about 12%, according to the Israel lab engineers. With categories such as health, travel & food and drink being particularly predictable, this tool could prove extremely useful in these markets, and could help advertisers decide how to disperse their budgets most effectively in future online campaigns!