Tag Archives: Google

Vancouver 2010 – Show Off time for Bing and Google – Yahoo! Off the Table

Tragic start to Olympic Games in the real world didn’t stop the show to go on and the first five days went on with problems which are purely down to Mother Nature (permanent lack of snow).

Regarding virtual presence Vancouver Games proves to be even more advanced and better served by search engines than Benjing 2008 or any other Olimpics before. Apart from medal leader board we have a great design and usability features on search engines.

GOOGLE – Google’s desire to create out of SERPs (tech: search engines result pages) one stop shops is visible this winter more than ever before

Schedule for particular day in particular discipline – with info by time zone

Event Schedule Vancouver 2010 Olimpics in Search engines

Results for latest events in particular discipline with names of the competitors and scores if apply

Vancuver 2010 on Google

Bing – They went all the way with homepage connected with Vancuver events through several links which are dragging people to Vancouver related visual search only one far right bottom link is connected to something unrelated.

Bing Winter Olympics Upgrade - It is all about Vancouver 2010 here

Full section with Vancouver.com homepage link on the top for general keywords (olimpic games etc)
Design rich sections for results for winter sports keywords with links to MSN/Bing powered CTV website for olimpics

Yahoo! – declining role of Yahoo! on search engines arena can be now clearly visible in the way Yahoo! covers Vancouver Games. As a portal Yahoo! deal with Eurosport creates situation that all content is fed from this particular site. When you type in “Vancouver 2010″ you are served with Eurosport content all over the place. But this wouldn’t be a problem. The sign that they do not invest any more in Search even on basic scale is visible on other Olympic related queries try “olimpic games” and you will find out that you are served with News Section and set of currently at least important links with Wikipedia ahead of well known Eurosport.

Summary

What couple of these “olimpic” searches shows us is significant and I believe it defines what we can expect from search engines over next couple of years. It shows search engines effort to cover such an event and deliver the best results in a short therm

- All Search engines developed special sections for Olympics

- Yahoo! stopped Search Engine Investments their section is has got very limited visibility

- Google is the only search engine to send people broadly from special section links directly to Vancouver 2010 official webiste

- Bing and Yahoo! both support themselves with partners delivering results for Olympic games queries (CTV and Eurosport

Out of this we can draw only one picture. Even with very heavy presence of AdWords section on the top of search results Google maintained the highest relevancy by sending you to the most relevant page in the world for this year olimpic event http://www.vancouver2010.com results are at least “contaminated” by marketing/advertising deals and offers great deal of information without leaving SERPs. What we wonder for the future is how many of these Google’s “Olimpic real time experiments” will find its way to Google Algorithm

by Krzysztof Kurzydlo

Google Algorithm and Impact on WWW size

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Since Google’s policy (and Google Algorithm) has drastically changed last year regarding paid links WWW had another great reason to grow in volume (Of course Google’s decision is just another reason for having another social media account). Everyone seems to have twitter accounts, links on blogs and works hard on all kinds of forums to get the link in either form out there.
I tried to get a sensible clue out of this and finally I thought about Google Algorithm.
Google Algorithm is not longer brilliant because of its relevancy. Google Algorithm is great because this is a very powerful business engine behind one of the biggest companies in the world. Google’s Algorithm task is to deliver results not to us but to Google’s boardroom and not in the form of horribly looking text links which they recently try to make it more attractive but in the form of
money,
more money
and more money.

My lovely cheeky Google Giant makes money out of AdWords platform which is working well only because of Google brilliant algorithm.
AdWords need more users and publishers to make money so the key success will be to adjust Algorithm always the way that it will produce more users and publishers and will help to get rid of competition buy simply telling everyone – You know AdWords is the only way to go if you want online presence (very clever).

- Among other stuff Google owns: Blogger, Orkut etc – These services are unlikely to bring money back unless they have AdSense publishers and/or traffic
- New Content = New Pages – paid linking doesn’t usually bring new www. Link publisher gets all the money with no contribution to Google he is very unlikely to introduce AdSense online.
- This is simple the more pages is out there the bigger job search engines have and the bigger money are going to their pockets (they all know that not only Google)

I like everything what makes web growing – so lets make it even bigger – I just did my bit – did you?

Google 11th Birthday Marks Online Advertising in UK at its Peak

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Coincidence or very clever PR? Just 3 days after Google’s 11th birthday BBC published IAB and PWC study regarding Online Advertising. Official numbers say:

Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.

Of Course this is not a milestone (it was expected sooner or later). The study sparkled a lot of discussion what is better TV or online. In my opinion Eggheads from both sides forgot couple of things.

Both types of advertising are fuelling each other. The truth is if not tv advertising online would be a little dwarf brother of a paper based advertising. Is enough to see how gigantic traffic is referred to your website when you have links on websites like BBC or Times online.

Of course this traffic is generated because these guys themselves in their real world publications promote online world. On the other hand we have TV people banging their heads against the wall saying that TV advertising is the best value per customer – of course they keep forgetting that you need initial £1m to start talking about putting your ad out there not even mentioning timescale for the project.

I am Glad to be in Online Marketing business. Maybe it sounds narcissistic, but online advertising is the most effective form of marketing your products if you need to be fast out there look no further. On the other hand I am a very concious how powerful Radio, TV and Paper ads can be. This is the reason we always work with PR people and our strategy contains very powerful message.

But for AdWords, Webmaster tools, GMail, AdSense, Analytics, Conversion Tracking and Google Labs inventions we should all sing:

Happy Birthday Google!

Smartphones, Google, the G2 phone and a purpose?

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Good Afternoon readers,

Topic of discussion for today: smartphones – especially the G2 Touch from HTC and T-Mobile supporting the Android operating system.

Everyone seems to have an iphone. It’s the phone to have because it’s fast, has a touchscreen and “has an application for everything”. Though this all comes at a hefty price, and I’m not personally an Apple fan, it does do what it says on the box. In comparison to stories about the original set of Ipods, the iPhone does appear to be fairly robust and doesn’t keep you waiting when you are running multiple applications.

I decided that I was a step above this market and decided to buy the Google Phone. In fact not just the Google Phone, but the brand new sparkling G2.

I was set to fall in love with this phone. It had so much potential and the G1 had had some really good reviews from the people that had had it for the previous year or so. The new G2 is lighter and slimmer as it lost its slide out keyboard, it boasted the Android operating system. It has many applications available which are all generally free. It has a lot of features to be amazed by.

Sadly, they don’t work.

I’ve been told by Google fanatics that this is because google were “rushing it off the line” and so there are still some bugs to fix.

Let’s start with the Bluetooth technology.
To say it’s not finished in this particular circumstance is a huge understatement. It just doesn’t work. In fact, it breaks things. I connected it to my car stereo and tried to play some music through it. Within a minute my entire radio console had frozen and could not be reset without turning off the engine, and my phone would not turn its bluetooth off.

It is however quite happy to connect on the basis it is doing phone calls only. This is brilliant for me. But (and this is a big but) you are very likely to confuse it when the connection between the phone and the radio/headset is dropped. It might not work this out and if you try to call somebody you will not hear anything that’s going on. Even if the bluetooth is turned off it can still miraculously believe that it is connected to a headset.

A reset of the phone is then required to fix this issue. A bit too late when someone is getting annoyed trying to call you.

Media
The mp3 player is very slow to open and can crash causing unknown errors in the operating system. The same can be said for the internet browser.

Simplicity – an alarm clock
Now I’m going to give you a scenario. You’ve decided because of the phone’s very well inbuilt features of setting times for an alarm clock that you’re going to leave it to get you up in the morning. And let’s say you want to get up at 8am. Well the phone has a tick button that enables it to be clever enough to work out from your GPS location what your timezone is and reset the time accordingly. Imagine my surprise when I wake up 4 hours late because my GPS location (reading South of London) has decided I’m in Peru and my alarm didn’t go off. Very helpful.

I believe I couldn’t fly…
I’m now going to go back to the speed and processing power of this nifty device. Opening your text messages can also cause the operating system to crash. If you do manage to open up the message panel, it seems to assign the wrong contact name to each selection of messages. Give it a minute! It’ll correct itself (or change to another incorrect name – one of them).

I don’t like Apple Products. Ipod? Got a Creative Zen thanks. Mac? I can build a real computer and design it around myself. Yet when it comes down to smartphones, HTC (creators of the G-series phones) just do not seem to be able to get it right (the MDAs were shocking) and so I would actually recommend an iPhone when someone asked. Or maybe a Nokia…

First Googlenet then the World? No, thank you we tried this with MS

Airlines Tough Times – flySilverjet.com – Administrator’s victim

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Who is the biggest Online Advertising spender? Travel industry of course. Margins in travel are high enough to create great advertising budget. Of course everyone goes on holiday so it is main stream business too.

What is easy to sell on internet? – Tickets of course - bit of paper or even just a code and automatically generated text message or e-mail and you have done it – simple and clean job.

These are two main reasons for airlines to have a strong well managed websites. In this case they can sell directly to the public their own product without agency charges and put some additional and after sales services on the front of their customers. To do it so of course they need a lot of online marketing to make their website well visible. Of course they invest thousands of pounds in SEO, Online PR, PPC and all other techniques to keep Google happy and to produce more ad more traffic on their websites.

What happens then when all goes wrong? We have operations shut and before they start think website gets replaced by one flat html which says “home” in the title and a lot of legal admin non sense. We understand legal obligation to inform public about company status but this doesn’t mean you need to destroy website listings.

The thing is non of the Aministrators treats websites like assets – Incredible but true. they only see domain as potential asset but not search engines listings. These things are capable of producing valuable traffic all the way long what is the problem with setting up redirections or partnerships, affiliates programs. Administrators please just simply let the website sell for someone else and earn money from it for your Administration purposes.

It looks like opportunity has been missed and flysilverjet.com is another victim insted of beeing sold with its good PR, great linking structure is going to die slowly – money wasted.

Administrators wasters flush good SEO and online marketing job down the drain