Since Google’s policy (and Google Algorithm) has drastically changed last year regarding paid links WWW had another great reason to grow in volume (Of course Google’s decision is just another reason for having another social media account). Everyone seems to have twitter accounts, links on blogs and works hard on all kinds of forums to get the link in either form out there.
I tried to get a sensible clue out of this and finally I thought about Google Algorithm.
Google Algorithm is not longer brilliant because of its relevancy. Google Algorithm is great because this is a very powerful business engine behind one of the biggest companies in the world. Google’s Algorithm task is to deliver results not to us but to Google’s boardroom and not in the form of horribly looking text links which they recently try to make it more attractive but in the form of
money,
more money
and more money.

My lovely cheeky Google Giant makes money out of AdWords platform which is working well only because of Google brilliant algorithm.
AdWords need more users and publishers to make money so the key success will be to adjust Algorithm always the way that it will produce more users and publishers and will help to get rid of competition buy simply telling everyone – You know AdWords is the only way to go if you want online presence (very clever).

- Among other stuff Google owns: Blogger, Orkut etc – These services are unlikely to bring money back unless they have AdSense publishers and/or traffic
- New Content = New Pages – paid linking doesn’t usually bring new www. Link publisher gets all the money with no contribution to Google he is very unlikely to introduce AdSense online.
- This is simple the more pages is out there the bigger job search engines have and the bigger money are going to their pockets (they all know that not only Google)

I like everything what makes web growing – so lets make it even bigger – I just did my bit – did you?