Category Archives: Topic of the Month

Why Google is pushing business through Google Doodles to questionable Search Result Pages?

And how this impacts later search results and AdWords performance of these websites? Today’s Google Doodle is a nice animated graphic of Tomato throwing festival in Buñol – nice work. Opposite to San Fermin, I love this festival. La Tomatina Animated Graphic Screenshot Google Doodle I was surprised when I clicked through, and I noticed SERP is for the keyword “La Tomatina” and on the top of the results I can see an organic listing – a microsite made for SEO purposes! La Tomatina SERP   I know this market quite well, and I used to compete with PPTravel, The company behind this particular microsite (That’s my connection with this SERP for you). Guys from PPT are seasonal spenders (PPC, Contextual, etc.) and heavy SEO focused lot. Ages ago they created a lot of landing pages and microsites to deals with all the events they have in their annually repeating portfolio (very simple and sensible solution in my opinion). For all of you interested my former client is no longer in the top section of the search results for this term after they changed their approach to the online marketing and priorities.

Coming back to  the point I know how hard is to fight for the top spots in this area and I know what money are generated for the next year bookings from all of these people who missed on the event this year. I wonder how such exposure will work for PPT in the long term (try to imagine re-marketing audience alone). Their “Made for SEO” microsite that is created to increase PPT’s main website search footprint.

It was earlier this year I came across a Google’s Search Quality team post about Doorway Pages (Sites) post. Pretty much this website from PPT does not represent unique content and you are diverted to the main website with this same content to close the deal and book tours or read again this same text ;-) – so…

After viewing “La Tomatina” SERP to which Google Doodle sends today millions of users I wonder:

1) When your “Made for SEO” microsite is legitimised? The moment it has over 5K likes on Facebook? The moment Google Doodle leads you to this page?

2) Should Google team send traffic from Doodle to such a business critical search results or should links from Doodle be limited to some non business critical (unless charity) to assure things like today’s “accidental” exposure do not happen? How about sending people to publishing based SERP “70th Anniversary of La Tomatina” instead of “La Tomatina”?

I don’t know, but this would be my choice of link for Google to consider for their La Tomatina Doodle

Please note I strongly believe product pages, microsites that allow us to pitch different elements to different audiences are a great way to segment our online marketing efforts. Whatever is the “dream” search output Google expects the duplication of content is unavoidable but what I am asking here is related to power of links like Google Doodle. With high profile links and traffic – is Google in right to promote SERPs that are questionable?

How to check Google Mobile Search update impact on your website?

Having access to several commercial websites that are not optimised for mobile, we decided to conduct few experiments to measure the impact of the recent Google Mobile Search Algorithm changes on these websites. Is still early days to see some bigger picture but since Google announcement about rolling mobile search changes from 21st April 2015 (just nine days ago) everyone was looking forward to the first signs of this implementation. Earlier this week we noticed the first signs of impact and now want to share with you solutions how to measure this impact on your website’s traffic. No matter how big or small your website is, you can start diagnose it now.

As changes just started to be introduced there is not yet chance to do full analysis (if you reading this after September 2015 you can perhaps see some bigger figures but for now we will see just some difficult to summarise traffic changes).

We thought we will share with you Google Analytics Dashboard solution that will allow you to check quickly what is going on your website with this pesky Google Mobile traffic.

5 Steps to check your mobile traffic condition after Googles Mobile Search changes implementation:

1) Log in to your Google Analytics panel:

2) Apply Google Analytics Solution

When you are logged in go to Analytics Solution:

3) Select View

YouGooglE Analytics Mobile Traffic Tracker will be presented with simillar screen

From the drop down pick up view that you want to analyse for example “All Website Traffic” and click “Create”.

4) View dashboard

You will be now presented with 4 Widget Dashboard (2 Session Graphs and 2 Tables containing figures of your mobile traffic).

Mobile Traffic Widgets Google Mobile Algorithm Update

The Green circle and arrow shows widget with Google Mobile referral traffic (all) we pull all assuming if you have a website not optimised for mobile, you should not promote it on mobile in any special way.

The Purple circle shows overall Mobile traffic (all sources)

5) Adjust Dates

What you see at this particular moment is not yet very informative unless you know your traffic figures by heart ;-). To see an impact of Google’s change you need to:

a) Scroll up to the top of your Google Analytics panel to see dates selection drop down


b) Select dates

Think here about 21st Apr 2015 as a border date for now. From this day, Google is rolling out Mobile Search Update, which will affect all not optimised for mobile websites. Please remember this is not necessary the day from which your website is affected. You may see no impact for another few weeks or even months but you may also see the immediate difference from 22nd Apr. This article and our dashboard are created to help you identify this moment.

To find out, you need to play with dates on your panel. You can pick up compare this year to last year but this may not work as there would be a natural difference between these two periods. You can also do “current period” to “previous period” like we did for this example below with the border day 21st Apr. We would advise to do all checks and monitor your website every few days using different dates values. See below:

Select date for mobile trafffic check 21st apr 2015

1 – select date based on 21st April as the central date this period should be placed entirely after 21st April (for example May 2015).

2 – tick “compare to” box and pick up from the drop down corresponding period or

3 – set up one yourself using dates entries below – make sure they are comparable Month to month, etc. – This period should be entirely set before 21st Apr 2015 (before Google started rolling its mobile search changes.

4 – Click “Apply” and watch what is happening to your widgets.

If you could not optimiseMobile not optimised website your website, you are very likely to see a lot of “red” indicators with some sharp changes like these:









However if your webNo Impact from Google Mobile Friendlines Algorithm Changesite passed Google mobile friendliness tests before 21st April 2015 you should see something closer to these stats. You are very likely to see no movement at all or some various not sharp movements. Of course, this depends on your other activities in both selected periods – mobile campaigns, etc. The example above shows a drop in referrals from Mobile Google but this drop is insignificant. At this same time, local mobile focused campaign pushed overall mobile traffic up. It will be a typical situation when you for example sending an email campaign, etc.



From the above examples, you can see picking up periods to compare results creates very important part of your analysis. It can be only done by someone who understands what was happening during the particular time on a particular website. In general the solution above is for those of you who could not change their websites to mobile friendly on approach to 21st April. You can in this case at least check the impact on visits from Google mobile search and try to identify the moment when this happened. Of course, if your website is not fully optimised for mobile do not try to promote it on mobile at this moment. Concentrate on changes first and there are plenty of solutions available.

If you think about fixes for mobile you can check our “Web Mobilisation” pages.

if you used Absowebly’s Google Analytics dashboard solution, you can rate it here on Google Analytics gallery

You worked so hard you deserved now 100 sec of fun with flags! ;-)


World Cup 2014 In Brazil on Google

With microbloging social media tools like Twitter it looks like Google is loosing field when it goes to live events. Simply news is there posted by people on the stadiums and other venues – not on Google!

However search giant reinvented themselves to stay in a play for the internet users. Company decided to go with live updates but not just that, they connected situation on the pitch to their interactive doodles.

World Cup 2014 Update Live - Timeline

I reckon it works as for a search engine but it proves Google should never enter Social Media battle using G+. They should embrace social media movement by feeding a lot of social media functionality to their search but they should avoid going in to the battle for supremacy in a the social media world. This same way as Microsoft failed to invade successfully their search field they failed to do this to Facebook, Twitter or even LinkedIn.


New Rules for Domain WHOIS Contact Verification


New rules from the Internet Corporation for Assigned Names and Numbers (ICANN) have come into place regarding verification of WHOIS data on some domain extensions.

These rules covered under the Registrar Accreditation Agreement (RAA) mean that registrars take reasonable steps to investigate and correct inaccurate Whois data.

How does the RAA affect my domain?

If you hold a domain with one of the extensions listed below you will need to verify your WHOIS contact details or risk having your domain suspended until you verify your details. This would cause your website, email and any other services associated with this domain to go down.

How can I prepare for this?

Ensuring your WHOIS contact email address is up to date, as this is how you’ll be contacted to verify your WHOIS data.

You should be able to view and change your WHOIS contact details by logging into your domain registrar control panel.

You can also see your current WHOIS contact details at by searching for your domain name.
NOTE: If you have privacy protection enabled on your domain you won’t be able to see your contact details here.

Affected Domain Extensions:

  • .aero
  • .asia
  • .biz
  • .cat
  • .com
  • .coop
  • .info
  • .jobs
  • .mobi
  • .museum
  • .name
  • .net
  • .org
  • .pro
  • .tel
  • .travel

Moto X – Made in USA – Google to win US Taxpayer – Why?

Moto X factory in USA

source: Motorola

The news hit markets just six days after purchase of the Motorola Mobility by Google was completed.
The story is here and it is potentially big one for many reasons:
a) Google can make Android restricted for other users this will create bipolar market iPhone vs AndroMoto (ultimate Google Phone)
b) Moto X was announced to be the first phone to return to US production line – This is proper Wow! If you imagine the number of currently used phones in US that have been assembled in US.
We are waiting for trend here!
With horse meat in food, faulty extinguishers, poisonous plastic toys and other surprises from the market making us more aware about supplier chains. You no longer have a clue where the things you use come from. What is the real standard of items around you.
On the top of this we have the speed at which response to market changes and needs factory under your control gives you more flexibility and quicker response times. Google and Motorola decided to cut out the middleman and produce Moto X in an old Nokia factory in the US, this is faster and better from product cycle point of view. On the top of that PR connected to this assembly line will bring them an extra weapon against Apple.
If during next few months we will hear about more production lines coming back to US it might be not comfortable situation for China. Traditional producers of electronic accessories from Taiwan, Japan, Korea will stay untouched but Chinese assembly lines may disappear very quickly especially as standards in South America go up due to time zones and proximity to US companies see more advantages in working with Brazil than the Far East.
c) We have now proper Google “Big Brother” vision.  Motorola Mobility with all its assets including 17000 patents related to mobile technology holds enormous potentials for expansion. Google looks in to the bright future.

We will posts more about Moto X later the year as it will have significant impact on direct customer marketing. We will also look in to future of Android as open source platform.

New Nav Bar Layout For Google SERP’s

Too Long Google Sidbar Recieved Complains from Users earlier this year

Too Long To Cope With New Features - Google Side Bar Navigation

Earlier this month we spot Google again started testing new possible update to SERPs (Search Engines Result Pages) usability and structure. As previously this testing is not yet visible to everyone but we can perhaps expect it to be visible across all Googles within next few weeks (possibly with some modifications).
Switching Navigation from Left hand side bar to the top bar may suggest several things:
1) Google follows trends and decided to simplify some elements of navigation (current options for search criteria has been summarised in “Search Tools” button and they allow to tick options.
2) More products (search options) which popped up earlier this year created situation where side bar navigation become too long and not that useful. When you tried to open tab “More” and “Show Search Tools” you would need monitor with more then 1000px height res to see all options. “Applications” become for good part of the main navigation – obviously they create revenue for company and long awaited Flight Search looks like made its way from Beta to full release (maybe not yet as Error 500 is not what you expect from link on main Google Nav Bar :-( see more of this story here.

3) left hand side bar is now ready for new task – empty and wide enough to generate some revenue can be easily used for advertising or more push of google products like Chrom or G+ results also it is another space which could be used by AdWords let see.
G+ results make a lot of sense in this position as we have seen in the past them being on right hnd side where briefly they were replacing AdWords for some ad free but popular search terms.

The whole exercise with new layout testing suggests Google similar to other giants struggles with navigational expansion. These changes are made just few weeks after Amazon introduced their new sliding expandable navigation. All these companies need to deal with several layers of navigation from User specific/Account functions navigation through Products/Services Navigation and Functional/options navigation this creates a lot of navbars and buttons and the last thing they want to do is overcomplicated layouts. Perhaps we will see soon some ground braking propositions to keep all this functionality in place but at this same time to create some standardise systems to keep users happy.

One of these recent attempts to improve experience on multi level navigation we can see below:


In the past we also struggled with these type of navigations but we made good progress few years ago while we developed and Top-Content based websites .


More Room For Internet – IPv6, .anything and “Penguin” for dessert

While our economy shrinks Internet expands almost to infinity.

Two core elements of the global internet infrastructure have been “upgraded” during last few weeks, “signum temporis” as the Romans would say. Internet is no longer “new”! Last Month we officially ended its adolescence and opened gateway to exponential and potential  infinite growth along with new resources.


This gives us  far more IP addresses than there are stars in the Universe. It is big step from 4.3 bn IP addresses we had available up to June 2012. Some developers will suffer as it was very easy for them to remember and recognise their own infrastructure using IPv4 system. Now is all about to change

 IPv6 Example:


IPv4 Example
IPv6 and .any domain names - more room for internet 

What IPv6 does it mean for average person?

a) You can have more IP addresses for yourself then you can imagine. All your devices can be combined in to one private network. Cloud hosting can become obsolete and peer-to-peer networks will start to take over private internet structure. Your fridge, phone, tv, dishwasher, heating system or any internet capable device will contain all information about us and will be able to broadcast and receive all necessary data to make our lives easier and safer too (there will be divided opinions here) .

This is possible “typical evening digital conversation”:

Mobile: (in your pocket) end of the day micro elements analysis and fat burning analysis

Mobile to Fridge:  status report sent

Fridge to Mobile: Possible diner for today – poached salmon with new potatoes

Mobile to you: agree/disagree

You to Mobile: (let say) Agree

Mobile to Fridge: correct

Fridge to Dishwasher:…..

and so on :-)

b) At some point there will be proposition for each of us to have own static addresses on all possible home devices (from mobile to your fridge) – police or other organisations will be able to trace us better. How about health monitoring of your everyday shopping? Fridge could send report to your GP “you have too much sugar in your diet”. Very close to implementation of this type of monitoring are insurance companies. Automated warnings “you are driving 40mph in 30mph zone your comprehensive cover is now invalid …..

Dream come true or should we heed Orwell’s warning from 1984? Whichever it is it doesn’t matter it is closer to implementation then ever before! All thanks to IPv6.

c) Similar to the Higgs Boson Particle we do not really know how many great or bad things awaits us because of IPv6. This system opens yet unexplored for Internet users and infrastructure creators possibilities.

.anything Domain Names

Great news for all brand holders and big companies with no .com domains in their portfolio. They can have now domain like shoes.adidas or vests.adidas. Of course price point US$185000 for application makes it only available for corporate customers but there will be moment this will be available for much less in few years time for all of us. It is fascinating from search marketing point of view too. We know Google always mentioned a lot about “canonical” tag for domains. With Google buying domains like .youtube and .google we have clear indication .com supremacy as global domain will be challenged by new gTLD “corporate” level domain names. After all people who are able to pay US$185K for domain must be the most valuable Google customers too.

What .anything means for the average person?

a) You will buy your groceries from TESCO whether you do it online or offline.  www is almost obsolete now is time for .com to go. You will type shop.tesco and you will be taken to Tesco online shop. In many cases your search phrases will mean exact address of the website you are looking for.

b) In couple of years time when prices are down there will be fashionable to give a .anything domain as a  b’day present. Of course it will happen so you can type fridge.kurzydlo (author’s surname) on your mobile.kurzydlo and you will be able to pick up menu for tonight!

What about this “Penguin”?

A bigger Internet means more spam. Coincidence on this front comes from release of the biggest anti-spam algorithm Google has ever released! It is fearless - Penguin. It is worth watching its behavior as it treats irrelevant links pretty nastily. There are people in the industry who still believe there’s no such thing as bad links – ask them about Google Penguin update!

What “Penguin” means for average Joe?

a) A waterbird which can’t fly ;-)

b) There will be less spam on blogs, forums and other social media related areas

c) There will be more relevant results on Google. Relevant – means well established companies with a lot of AdWords budget ;-)


We hope for more exciting news like these in the second part of 2012 – we are changing world’s future without even realising it!

Enjoy your holidays!




The worst organised Internet show ever #iwexpo or internet industry notorious problem!

This will sound like a proper whinging but if you survive first part it get’s better towards the end (is not all that bad after all we just need some truly comprehensive industry gathering with good organisation).


Short Internet World 2012 summary:

speakers and exhibitors – premier class,

organisation – third league


It supposed to be the biggest and best Internet show in London in 2012 at least this is what you would expect from internet trade show which is around for 20 years! – It wasn’t :-(.

Organisational failures:

- seminar programe unconfirmed to the last moment, about third of seminars unknown –  hilarious outputs of last minute patchwork - SYNOPSIS NEEDED

- Popup Seminar theaters with inadequate sizes – mobile – perhaps the hottest  topic of the year ended up with the smallest theater!

- Not unified strategy regarding “fast track” badge holders advertised on homepage “Guarantee a seat at all education with a Fast-Track Pass”. I didn’t made to 3 seminars! Despite of being at the “gates” on the time before seminar theoretically started. I was told there is no space for me in Advertising, Affiliate & Search Theatre twice (I was told: “You can complain to organizers sir”) and ended up with cancelled – “Best practices: Advice for taking your social media programme global” in social media theater. For people who didn’t pay to attend seminar program this is perhaps fine but for someone who spent money on these “Fast Track badges” it was poor organisation.

- Useless and confusing “Club Visitor” upgrades – Why? – Organizers had this idea of treating potential buyers better – in  general good idea but if you won’t create correct infrastructure it does make no sense! Few tables and chairs is not enough – I spent 15 minutes in a queue for my tea as area was available for everyone else on the first day – never used again simply pointless.

Internet World 20th aniversary

But there was a lot of  good stuff @iwexpo

- The idea of six worlds as there are complimentary sector specific events from UBM gives impression of holistic approach to Internet Industry. And this is very good idea.

- Surprisingly the best element of this show were seminars and presentations or FREE EDUCATIONAL PROGRAMME. Speakers step up and they presented high quality stuff. For a very first time only couple of people treated potential buyers as “uneducated lunatics” with budgets to spend (this happens a lot on consumer focused trade shows where sales people try to act as knowledgeable industry leaders). I suppose the harder market becomes the tougher is to sell crap.

Well done Internet World speakers!

To be honest looking on Earls Court Two yesterday I have bad feeling this show didn’t make expected profit as there was a lot of empty space and unused stands. Show didn’t seam to be busy at all with visitors – maybe there is no need for shows like this?

Get a grip of course it can’t be trueworth over £100Bn UK industry can’t make a trade show which would allow potential buyers to show comprehensive internet technology offer from ISPs to Hosting, Ecommerce and online marketing? Internet World has great potentials: Name and established brand but it felt as provincial show. You compare this to Travel shows like ITB in Berlin or WTM in London and you will understand what I am talking about. When I’m entering WTM or ITB I know I can meet there everyone from industry either as visitor, exhibitor or speaker – I mean everyone. Technology section on ITB has got separate building and if organised on its own would perhaps be bigger then all UBM shows put together!




Are we unable to create a real world class show for internet industry? It is well known fact there is no other unorganised, polarized and divided industry in the world. See cookie law comes across in EU.

There is no formalised industry voice?- sorry guys this is stupid law and has no sense whatsoever. We just start talking who should handle this – browsers, websites, ISPs etc. How nice would be to meet together and write document to EU commissioners or lawmakers – No sorry look 90% of industry says your law makes no sense whatsoever – go fish.

Where it gets wrong?

Opposite to for example Travel Industry which seems to have one of the best trade shows in the world – engaging , lead generating and well organised from infrastructure point of view we are unable to gather everyone in one place. When I’m on WTM I can see Accor Hotels next to Holiday Inn brands, 5 the biggest car hire companies, even Palestine and Israel have both stands there. Despite their different opinions and native technologies people from top players in each section of the industry argue their points in seminars and conferences and create industry standards to keep external regulators away. Unfortunately I am yet to see Internet Trade Show where in Search Engines section I can see stands from Google, Bing, Yandex and Baidu and Top players from Ecommerce or Social Media World launch new products for business or layouts for customers.

Tell me who wouldn’t join big arena for 1h mobile panel of experts talk – Android, iOS, Windows Mobile, RIM where we would have top Googler, Apple guy, RIM and Microsoft guy replying to some unexpected questions from audience. This same with Browsers standards, ISP speeds etc. We all know how painful this is.

Maybe egos in our industry are too big for such a show ? Or technology leaders are petrified to go head to head during knowledge based not sales based event and discover some company which doesn’t want to be purchased and has got no connections to Sequoia Capital.

Benefits from such a show for the entire industry are obvious – things like SOPA could be discussed across all industry sectors and actions with programme for lobbing politicians and media could be nicely put in place so we would talk using one voice or at least we would be able to identify what is the majority voice in this area.

Facebook IPO – who next?

During last 10 years Online Properties took over the world’s biggest markets. Web technology and business are current world’s economy workhorses. It looks like what lost in financial markets has to be rescued by online business world. Facebook’s float will be the biggest in the history of internet related companies. It will be difficult to beat facebook’s offer and it will be difficult for next company from this sector to impress markets.
I wonder who next will float from online world to make it Stock Exchange markets slightly greener in these gloomy days of inverted growth :-)?
It must be time for Twitter now!
Go, Twitter Go!!!
Next for IPO!

Carried away? – Of course

Google Algorithm Changes 2012 – Results :-o

It always makes me wonder how some companies perform and I’m jealous when I see all their operations are glossy and smooth. If I forgot to email customer or project schedule is off by few days I blame myself and feel low. I think how on Earth others are able to be always 100% on the highest level of performance – silly me – of course they not! I should learn this already after 14 years in business but somehow I fall in to this same trap over and over again. Recent well commented Google search improvement post get my extra attention today from end user point of view.

Days like today just give me this extra confidence schedules, implementation dates and always growing lists to do is not only my problem. Last week Google announced latest updates to their algorithm:

More relevant sitelinks. [launch codename “concepts”, project codename “Megasitelinks”] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.

All great, smooth I love this open cards policy where they work hard on communication with users and developers to let you understand what they completed, worked on. On official search blog they say “We improved”. On Google UK I see:

of course as you can see I was so shocked I visited landing page. “Good” – I think viagra content is not there

a bit of hesitation and Ivisited cached version. Oh, Noooo! 08/01/2012

Is there, is official – black-hat trick works and on I assume improved sitelinks algorithm too!!!

From one site I’m frustrated to see legitimate very resourceful website with UNESCO logo on explored by spammers. This is charity based organisation – What is wrong with you people? – Disgusting on multiple levels.

On the other hand on the back of my mind I remind myself my today’s concern how all this glossy and 100% confident PR bit from Google Search Blog is far from reality- good remainder – even for huge company with lots of cash and human resources each day list to do gets longer and job is far from being completed!

Does Site Links update needs another update? How about scaning sitelinks content on Google servers before serving them to the end user?

Do you know black-hat technique used on Comments always welcome.  Maybe Matt Cutts or someone from quality search will post here one day ;-)? Never mind I am going back to work my list to do get longer and longer!