Tag Archives: Bing

Should you Bother Using Meta Keyword Tags?

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As with most SEO queries there is no straight forward answer, so I’ll just go with it depends…

Basically Google doesn’t use them any more at all!

So if you’re only worried about how you show up on Google don’t bother (unless your site search feature uses them!).

However, if you’re concerned about showing up on Yahoo or Bing they are a necessity!

Bing and Yahoo have a combined 10%* of search market share which may not seem like much first glance, however this accounts for 4.6 Billion^ searches per month in the US alone!

Yahoo has claimed in the past that they stopped indexing the meta keyword tag, however they provide advice on improving your search position including:

Use a “keyword” metatag to list keywords for each page of your website. Use distinct lists of keywords that relate to each specific page on the site. Do not use one broad set of keywords for the entire site.

Bing also provides similar suggestions in their head tag optimisation blog.

So if you care about your position on Bing or Yahoo follow their advice, but like any SEO method you will need more than just a good meta keyword tag to position well on any search engine.

*According to Net Market Share

^According to comScore December 2010 U.S. Search Engine Rankings

Vancouver 2010 – Show Off time for Bing and Google – Yahoo! Off the Table

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Tragic start to Olympic Games in the real world didn’t stop the show to go on and the first five days went on with problems which are purely down to Mother Nature (permanent lack of snow).

Regarding virtual presence Vancouver  Games proves to be even more advanced and better served by search engines than Benjing 2008 or any other Olimpics before. Apart from medal leader board we have a great design and usability features on search engines.

GOOGLE – Google’s desire to create out of SERPs (tech: search engines result pages) one stop shops is visible this winter more than ever before

  • Schedule for particular day in particular discipline – with info by time zone
    • Event Schedule Vancouver 2010 Olimpics in Search engines

    Event Schedule Vancouver 2010 Olimpics in Search engines

  • Results for latest events in particular discipline with names of the competitors and scores if apply

    • Vancuver 2010 on Google

    Vancuver 2010 on Google

Bing – They went all the way with homepage connected with Vancuver events through several links which are dragging people to Vancouver related visual search only one far right bottom link is connected to something unrelated.
Bing Winter Olympics Upgrade - It is all about Vancouver 2010 here

Bing Winter Olympics Upgrade - It is all about Vancouver 2010 here

  • Full section with Vancouver.com homepage link on the top for general keywords (olimpic games etc)
  • Design rich sections for results for winter sports keywords with links to MSN/Bing powered CTV website for olimpics
Yahoo! – declining role of Yahoo! on search engines arena can be now clearly visible in the way Yahoo! covers Vancouver Games. As a portal Yahoo! deal with Eurosport creates situation that all content is fed from this particular site. When you type in “Vancouver 2010″ you are served with Eurosport content all over the place. But this wouldn’t be a problem. The sign that they do not invest any more in Search even on basic scale is visible on other Olympic related queries try  “olimpic games” and you will find out that you are served with News Section and set of currently at least important links with Wikipedia ahead of well known Eurosport.
Summary
What couple of these “olimpic” searches shows us is significant and I believe it defines what we can expect from search engines over next couple of years. It shows search engines effort to cover such an event and deliver the best results in a short therm
- All Search engines developed special sections for Olympics
- Yahoo! stopped Search Engine Investments their section is has got very limited visibility
- Google is the only search engine to send people broadly from special section links directly to Vancouver 2010 official webiste
- Bing and Yahoo! both support themselves with partners delivering results for Olympic games queries (CTV and Eurosport
Out of this we can draw only one picture. Even with very heavy presence of AdWords section on the top of search results Google maintained the highest relevancy by sending you to the most relevant page in the world for this year olimpic event http://www.vancouver2010.com results are at least “contaminated” by marketing/advertising deals and offers great deal of information without leaving SERPs. What we wonder for the future is how many of these Google’s “Olimpic real time experiments” will find its way to Google Algorithm
by Krzysztof Kurzydlo

Revolution – Search Engine Algorithms and Tools 2009

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UFF! We now there – I mean on the other side.

SEO and Online Marketing is never going to be same again.

- New AdWords with better layout and compleatly new tools

- Real Time Search in Search Engines

- Social Media based CRM systems

- Google Wave

- Google Chrome and soon OS

- Another face of Microsoft – Bing

- Yahoo! step away from Search Engine

- Another generation of iPhone/iPod related products

- More…

- and More, and More

So if you were Search Engines Commentator this year you had hands full of work but how this whole thing is going to change live of civile user or business online marketing?

Perhaps we will see new generation of social media service aggregators which will help manage customers and your presence online. Micro-targeting will have a new meaning as you will be able on world scale and micro-target users of multiple networks. Currently managing social media is a pain in back side as smaller businesses are simply unable to cope with keeping their accounts updated – Effect – dead accounts all over the place.

And SEO (I doubt something like that still exists in the form of keyword optimisation but if yeas there is a challange:

- Google AdWords on the top of Natural search taking more and more space especially with Maps in AdWords and Portal Links in Adwords too

- Google Maps on the top of of almost all local searches – Universal Search properly taking over

- Real time Search on the first page of Google pushing SEO even further

- Search Options button to split General, Forum, Blog etc search

- and more and more coming with back to basics (keyword tags and description tag)

I believe we can manage very well as these are great opportunities but it needs a lot of effort especially from Online Marketers point of view to convince their clients mostly medium to small business that being on twitter is the way to go

We can do it, can we?

Bing, Bong, Bang, Prank

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Exciting news! We have new search engine from Microsoft and as usual (I want you to remember we had new seach engine from MSN before. It was called Live not for Long alive)…

Anyway we are looking for even more search engines from Microsoft and by the way I like name MSN as this fits perfectly in to GYM idea

Who remembers GYM if we had couple of years GYL and now GYB.

In couple of years someone will describe three the biggest search engines as GY and the third one from Microsoft – This will be like defining the Rolling Stones as – Mick Jagger + three others