Tag Archives: New SEO

Google Algorithm Changes 2012 – Results :-o

It always makes me wonder how some companies perform and I’m jealous when I see all their operations are glossy and smooth. If I forgot to email customer or project schedule is off by few days I blame myself and feel low. I think how on Earth others are able to be always 100% on the highest level of performance – silly me – of course they not! I should learn this already after 14 years in business but somehow I fall in to this same trap over and over again. Recent well commented Google search improvement post get my extra attention today from end user point of view.

Days like today just give me this extra confidence schedules, implementation dates and always growing lists to do is not only my problem. Last week Google announced latest updates to their algorithm:

More relevant sitelinks. [launch codename “concepts”, project codename “Megasitelinks”] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.

All great, smooth I love this open cards policy where they work hard on communication with users and developers to let you understand what they completed, worked on. On official search blog they say “We improved”. On Google UK I see:

of course as you can see I was so shocked I visited landing page. “Good” – I think viagra content is not there

a bit of hesitation and Ivisited cached version. Oh, Noooo! 08/01/2012

Is there, is official – black-hat trick works and on I assume improved sitelinks algorithm too!!!

From one site I’m frustrated to see legitimate very resourceful website with UNESCO logo on explored by spammers. This is charity based organisation – What is wrong with you people? – Disgusting on multiple levels.

On the other hand on the back of my mind I remind myself my today’s concern how all this glossy and 100% confident PR bit from Google Search Blog is far from reality- good remainder – even for huge company with lots of cash and human resources each day list to do gets longer and job is far from being completed!

Does Site Links update needs another update? How about scaning sitelinks content on Google servers before serving them to the end user?

Do you know black-hat technique used on ihcn.in? Comments always welcome.  Maybe Matt Cutts or someone from quality search will post here one day ;-)? Never mind I am going back to work my list to do get longer and longer!


Revolution – Search Engine Algorithms and Tools 2009

UFF! We now there – I mean on the other side.

SEO and Online Marketing is never going to be same again.

- New AdWords with better layout and compleatly new tools

- Real Time Search in Search Engines

- Social Media based CRM systems

- Google Wave

- Google Chrome and soon OS

- Another face of Microsoft – Bing

- Yahoo! step away from Search Engine

- Another generation of iPhone/iPod related products

- More…

- and More, and More

So if you were Search Engines Commentator this year you had hands full of work but how this whole thing is going to change live of civile user or business online marketing?

Perhaps we will see new generation of social media service aggregators which will help manage customers and your presence online. Micro-targeting will have a new meaning as you will be able on world scale and micro-target users of multiple networks. Currently managing social media is a pain in back side as smaller businesses are simply unable to cope with keeping their accounts updated – Effect – dead accounts all over the place.

And SEO (I doubt something like that still exists in the form of keyword optimisation but if yeas there is a challange:

- Google AdWords on the top of Natural search taking more and more space especially with Maps in AdWords and Portal Links in Adwords too

- Google Maps on the top of of almost all local searches – Universal Search properly taking over

- Real time Search on the first page of Google pushing SEO even further

- Search Options button to split General, Forum, Blog etc search

- and more and more coming with back to basics (keyword tags and description tag)

I believe we can manage very well as these are great opportunities but it needs a lot of effort especially from Online Marketers point of view to convince their clients mostly medium to small business that being on twitter is the way to go

We can do it, can we?