Tag Archives: facebook like page

Online Marketing in Offline World – We Love IT!

Facebook ‘Liking’ is one of the ways businesses have recently started using to attract customers to their special offers and other activities. The biggest companies try the odd TV or Newspaper Ad, which is sending people to their Facebook page where in exchange for clicking the ‘Like button’ you are given the chance in a competition to win products or served with a money off voucher for your next purchase. But recently we are pleased to notice that people have inserted online marketing to their day-to-day activities. This is no longer associated with huge budgets and cutting edge online activities (such as games producers, online merchants etc). We had the pleasure to witness half a dozen coaches on ZSL Zoo parking all proudly carrying big stickers with the “Become a Fan on Facebook” invitation.

Facebook Fan Sticker on the side of the coach - well done!

Facebook Fan Sticker on the side of the coach - well done!

OK, so what if they didn’t update their stickers and they still have “Fans” instead of “Likers“? But who cares?

“The Golden MIM” Award for July goes to Olympian Coaches. Well done!

Please let us know when you find some other samples of holistic approach to marketing!

Facebook Become a Fan changed to Like

Last night on Facebook the ‘Become a Fan’ button was replaced by a ‘Like’ button, even though the old Become a Fan system worked perfectly! The lack of communication with their users regarding this change made us a little angry, and we’re not the only ones who should be.  A client of ours client’s just started a Facebook competition asking people to ‘Become a Fan’ in order to enter… NOT GOOD! The whole campaign had to be re-marketed!

At least they gave everyone a reasonable and in-depth explanation…

Why did “Become a Fan” change to “Like”?
“To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested. “ - Perhaps they just got bored…

Let Facebook know how you feel about the change from Become a Fan to Like - Vote in our Become a Fan vs Like Poll

Which do you prefer?

View Results

Loading ... Loading ...