Last night on Facebook the ‘Become a Fan’ button was replaced by a ‘Like’ button, even though the old Become a Fan system worked perfectly! The lack of communication with their users regarding this change made us a little angry, and we’re not the only ones who should be. A client of ours client’s just started a Facebook competition asking people to ‘Become a Fan’ in order to enter… NOT GOOD! The whole campaign had to be re-marketed!
At least they gave everyone a reasonable and in-depth explanation…
Why did “Become a Fan” change to “Like”?
“To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested. “ - Perhaps they just got bored…
Let Facebook know how you feel about the change from Become a Fan to Like - Vote in our Become a Fan vs Like Poll…
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Tags: become a fan vs like, facebook become a fan, facebook become a fan change, facebook become a fan changed to like, facebook like, facebook like page, hate the like button, i hate facebook changes
April 22nd, 2010 at 5:20 am
Well , I DIS-LIKE the “Like” button.. As a designer, I do marketing designs, and I’m not going to tell people on a post card mailer to “Like” my clients fan page. What is this grade school. ” Like me hee hee”… Asking people to “Become a Fan” sounded more professional. Any one have any ideas on how to sound more professional than “Like Our Fan Page”?
April 22nd, 2010 at 12:49 pm
Karrie, have you thought of using the term follow? Follow us or Follow our page could work. However it could cause confusion with Twitter I suppose…
July 28th, 2010 at 9:48 pm
Thanks for the information this site is good and i suggest my friend to visit this site.
Dealer Marketing
August 11th, 2010 at 9:20 am
[...] TV or Newspaper Ad which is sending people to Facebook page where in exchange for following (sorry Liking, Likening or whatever) you are given chance in some competition to win products or simply served with some [...]