Last night on Facebook the ‘Become a Fan’ button was replaced by a ‘Like’ button, even though the old Become a Fan system worked perfectly! The lack of communication with their users regarding this change made us a little angry, and we’re not the only ones who should be. A client of ours client’s just started a Facebook competition asking people to ‘Become a Fan’ in order to enter… NOT GOOD! The whole campaign had to be re-marketed!
At least they gave everyone a reasonable and in-depth explanation…
Why did “Become a Fan” change to “Like”?
“To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested. “ - Perhaps they just got bored…
Let Facebook know how you feel about the change from Become a Fan to Like - Vote in our Become a Fan vs Like Poll…
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April 22nd, 2010 at 5:20 am
Well , I DIS-LIKE the “Like” button.. As a designer, I do marketing designs, and I’m not going to tell people on a post card mailer to “Like” my clients fan page. What is this grade school. ” Like me hee hee”… Asking people to “Become a Fan” sounded more professional. Any one have any ideas on how to sound more professional than “Like Our Fan Page”?
December 14th, 2010 at 12:32 pm
It’s not that bigger change. Who cares?
December 15th, 2010 at 10:34 pm
I agree with Karrie, the like button looks unprofessional, why did they have to change it?
December 19th, 2010 at 7:57 pm
I think like is way better than become a fan, you guys don’t know what you’re talking about!