If you are a frequent Twitter user you will already know about Twitter making suggestions on who to follow. But now, just like Youtube and Digg, Twitter are now more aggressively pushing sponsored content.
Twitter now let sponsored accounts appear on the Twitter homepage, as suggestions to follow. This means if you follow a lot of film industry people, Twitter may suggest @empiremagazine.
This will open many marketing opportunities for businesses to advertise to their selected target audience.
Twitter bided their time very well before introducing more commercial elements into the site. The ominous sponsored trending topics is another way they are promoting paying brands.
With new Twitter around the corner in the UK, who knows what sponsored content they will promote in the future?