Facebook ‘Liking’ is one of the ways businesses have recently started using to attract customers to their special offers and other activities. The biggest companies try the odd TV or Newspaper Ad, which is sending people to their Facebook page where in exchange for clicking the ‘Like button’ you are given the chance in a competition to win products or served with a money off voucher for your next purchase. But recently we are pleased to notice that people have inserted online marketing to their day-to-day activities. This is no longer associated with huge budgets and cutting edge online activities (such as games producers, online merchants etc). We had the pleasure to witness half a dozen coaches on ZSL Zoo parking all proudly carrying big stickers with the “Become a Fan on Facebook” invitation.

Facebook Fan Sticker on the side of the coach - well done!

OK, so what if they didn’t update their stickers and they still have “Fans” instead of “Likers“? But who cares?

“The Golden MIM” Award for July goes to Olympian Coaches. Well done!

Please let us know when you find some other samples of holistic approach to marketing!