Last night on Facebook the ‘Become a Fan’ button was replaced by a ‘Like’ button, even though the old Become a Fan system worked perfectly! The lack of communication with their users regarding this change made us a little angry, and we’re not the only ones who should be.  A client of ours client’s just started a Facebook competition asking people to ‘Become a Fan’ in order to enter… NOT GOOD! The whole campaign had to be re-marketed!

At least they gave everyone a reasonable and in-depth explanation…

Why did “Become a Fan” change to “Like”?
“To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested. “ - Perhaps they just got bored…

Let Facebook know how you feel about the change from Become a Fan to Like - Vote in our Become a Fan vs Like Poll…

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