Tag Archives: travel industry marketing

Another Travel Company Bites the Dust

If you’re planning to go on holiday anytime soon you won’t be able book with Flight Options Limited, who traded predominantly as Kiss Flights. The London based travel company has ceased trading on the 17th August 2010 and the Civil Aviation Authority (CAA) has stepped in to protect the remaining holidaymakers. The CAA will allow the 13’000 still currently overseas to return home, with the other 60’000 who plan to make a trip in the future still able to claim a full refund.

This is a worrying time for the British travel industry as the recession recovery stalls and other travel companies go bust. On the 11th August 2010 Sun 4 U Limited left many sun searchers stranded as they too went out of business.  The highest profile travel company to recently go under is Goldtrail Travel Limited. Goldtrail specialised in cheap trips to Greece and Turkey, and had gone into administration, leaving an estimated 16,000 people overseas. Some of those trapped in Turkey have even been extorted for more money by Hotel Mangers –who have been advised by Goldtrail to recoup their losses from those who have nowhere else to go as Goldtrail can’t pay the hotels.

Goldtrail were previously the source of many complaints on the BBC show Watchdog and it comes to no surprise that they went out of business.

These were businesses struggling to compete with larger, more established travel companies. All three business’ that went bust were ones I have personally never hear of. If they had spent more time increasing their online presence, they may have generated more business and still be around today.