Recent research by Bloomberg/Business week suggests that Google and Apple are neck and neck in generating revenue from mobile phone advertising. In the US here are the suggested figures:

• Apple: 21%
• Google: 21%
• JumpTap: 13%
• Millennial: 11%
• Yahoo: 9%
• Microsoft: 7%
• Nokia: 2%
• Other: 16%

Apple’s iAd service allows advertisers to reach users through their iPhone and iPad devices, and has popularised the use of the mobile internet. Apple have become very innovative in defining trends in society, and have managed to achieve the feat of drawing the same advertising revenue as Google.

Many analysts state that Apple will most likely overtake Google in revenue generation any  time soon. We will be keeping a close eye on the situation.