On Wednesday 6 February 2013 Google announced they will be upgrading AdWords- by changing all campaigns from legacy to a more device-friendly version called enhanced.

This new version will enable marketers to manage ad campaign in the multi-device world of today, in much simpler and smarter way.

Google have stated that they are looking upgrade all campaigns in mid-2013. However, advertisers already have an option available in their AdWords account, should they want to make the upgrade themselves.

Here is a step by step guide on how to upgrade from legacy to enhanced.

(nb. This is a step by step guide for the Simple Upgrade Flow, guides for Bulk Upgrade Flow and Merge Flow will appear on the blog later in the week)

Step 1- Open All Online Campaigns in Google Adwords and select campaign. 

Step 2- Click on the blue “Get started” button which should be located at the top left.

Step 3- A pop-up should appear, click on the “Start now” button.

Step 4- You will be given an option to adjust the mobile bid that Google has suggested. Choose an option and click “Complete upgrade”.

Step 5-  Another pop-up should appear. Click “Close” and then review Post Upgrade Steps.

All through November we were talking about the wonderful competition that was being held by Topdeck Travel- it gave bloggers the unique opportunity to win their dream holiday.

“Battle of the Bloggers” proved so popular that the guys at Topdeck Travel were inundated with requests from bloggers to extend the competition deadline. The aim of the competition was the find the very best travel blogger- and Topdeck Travel do not want to deny anyone the opportunity to showcase their talents- so it has been decided that the competition will be extended to 14 December!

This deadline will be  final, so anyone that wants to enter must submit the following by the 14 December:

•  Write a 500 word post on your blog decribing your favourite travel experience. (It must describe a Topdeck Travel destination).
• Post a video entry on youtube describing the same experience, and tag it #battleofthebloggers.
• Fill in the entry form on the Topdeck site.