So who get the fridge and who get the postcard?
We should follow the Giant and keep budgets in order. if you learn – learn from the best.
No Fridge for Christmas – Google Crounch
2 Replies
Author Archives: Web Marketing
Woolworth to follow bad example!
Three months ago we reported about silly approach to website management by appointed Administrators of Silverjet. Three months on and we have this same situation! As tough economic climate looks like is about to settle for longer then few months collapses of big retail chains, travel companies and other industries
Forget it people another clever administrator this time from high street chain Woolworths.
These guys should make sure as much money as possible is made from this situation to pay debts of the company and to secure some income to pay wages to employees etc. What they do instead! The first decision is to put on website information about Administration but not the nice way so they could trade website listings in the future to Woolworths competitors or new buyer! Not they use again nasty way which wiped out all few years of investment in few days.
Pathetic especially most of these Administrators are on six figures salaries + bonuses. Powerful but not clever – shame!
Why Obama is SEO friendly
Check online for both candidates…
Have you found the winner?
Obama is well ahead of McCaine not only among the public but also among Search Engines at least 2 million more documents indexed online in Obama’s favour
Obama ’08 headquarters are right on the target and this target is called World Wide Web
Useless Meetings – Waste of time and positions
If I would advice there are two things you should avoid
Zoom folows SilverJet steps – no leson taken
Just weeks ago we pointed Silverjet’s problems with making use of their website and another story broke out to reveal Zoom’s problems of similar kind.
Cheap Airline operating Atlantic routes. Great sums spent on online operations including online marketing then it all went to waste within few days…
Tough times – Credit Crunch Marketing Solution
I recently had an enquiry from luxury goods company…
They thought their client base was rich customers with high disposable incomes which they could spend on their “luxury high quality goods” (a.k.a impractical yet pretty looking products)
In reality their customers were just the same as any online shopper, they want something cheaper than they can buy it for in a physical shop.
If you want to do well online the solution simple
- learn the word SALE (very useful these days)
- create unique content that will bring people to your site
Airlines Tough Times – flySilverjet.com – Administrator’s victim
Who is the biggest Online Advertising spender? Travel industry of course. Margins in travel are high enough to create great advertising budget. Of course everyone goes on holiday so it is main stream business too.
What is easy to sell on internet? – Tickets of course - bit of paper or even just a code and automatically generated text message or e-mail and you have done it – simple and clean job.
These are two main reasons for airlines to have a strong well managed websites. In this case they can sell directly to the public their own product without agency charges and put some additional and after sales services on the front of their customers. To do it so of course they need a lot of online marketing to make their website well visible. Of course they invest thousands of pounds in SEO, Online PR, PPC and all other techniques to keep Google happy and to produce more ad more traffic on their websites.
What happens then when all goes wrong? We have operations shut and before they start think website gets replaced by one flat html which says “home” in the title and a lot of legal admin non sense. We understand legal obligation to inform public about company status but this doesn’t mean you need to destroy website listings.
The thing is non of the Aministrators treats websites like assets – Incredible but true. they only see domain as potential asset but not search engines listings. These things are capable of producing valuable traffic all the way long what is the problem with setting up redirections or partnerships, affiliates programs. Administrators please just simply let the website sell for someone else and earn money from it for your Administration purposes.
It looks like opportunity has been missed and flysilverjet.com is another victim insted of beeing sold with its good PR, great linking structure is going to die slowly – money wasted.
Administrators wasters flush good SEO and online marketing job down the drain