So the title may be a bit misleading, Google is still a search engine, however their search group has now been named the “knowledge group”. This comes after Larry Page took over Google as the new CEO in April.

Maybe we’ll see the search engine re-branding themselves as a “knowledge engine”

The change is said to reflect upon Page’s vision to “organize the world’s information and make it universally accessible and useful,” as well as “facilitating the creation of knowledge”. With the recent Panda Update we can begin to see the direction Google is hoping go in within the search industry, however with the internet becoming more of a myriad of memes, ads and just plain bad content it will be more and more difficult for the search giant to continue to be relevant and return valuable results.